Avoiding the Spam Folder: 175 Email Trigger Words & Phrases That’ll Land You in Spam
Ask any marketer what they dislike the most about email marketing and you’ll likely hear something about filters and the dreaded spam folder. We get it. It can be frustrating—after spending countless hours crafting the perfect email and clever subject line, having your email land in the spam folder is a tough pill to swallow.
If this has happened to you don’t feel bad—20% of the time emails land in the spam folder. That’s why email experts often urge marketers to spend just as much time crafting a great subject line as you’d spend writing the body copy of an email to avoid getting filtered out.
To help combat this occurrence, we’ve compiled a list of spammy words and phrases that can trigger spam filters to help you avoid the spam folder. Welcome to your ultimate “spam folder avoidance” guide.