At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling lost and confused is completely understandable with so many acronyms flying around these days.
ABM – Account Based Marketing A marketing strategy that uses highly-targeted campaigns to communicate with individual prospects or customer accounts as markets of one.
ARM – Audience Relationship Management This is an Omeda trademarked term. Salespeople have CRMs (Customer Relationship Management), Marketers have ARMs. ARM is a technical and strategic approach designed to maximize audience engagement. Learn more here.
BOFU – Bottom-of-Funnel In a typical purchase or customer journey funnel, this content is aimed at moving a potential customer from the lower levels of the funnel into the purchase stage. Examples include case studies, demos, events and consultations.
CRO – Conversion Rate Optimization Using strategy, design techniques and testing to improve the online experience for website visitors in order to increase conversions.
CTA – Call to Action Some type of action you want a person to take that can be placed anywhere in your marketing. This could be in the form of a button, image, text link, webinar signup, and more.
LP – Landing Page The initial webpage a user visits on a website.
MA – Marketing Automation The automated process to manage marketing functions by automatically deploying campaigns across multiple channels, connecting with audiences based on logic, triggers and behavior. Get our Marketing Automation Best Practices Guide to learn more.
MARCOM – Marketing Communications Also known as MCR (Marketing Communications Resources), these are various marketing messages that a brand can use on different platforms to reach specific audiences.