Best Marketing Books of 2020
Top-of-funnel leads are very early in their buying journey, and are just beginning to research their specific business need – and there are myriad ways to show them the value of what you offer and entice them to learn more. Using content assets like white papers, testimonials and webinars show potential customers what your business is all about and what you can do for them. But of course, you need to use those assets strategically.