Non-Traditional Marketing Ideas to Cut Through the Clutter
Whether we would like to admit it or not, consumer behavior has changed as a result of the pandemic. Marketing playbooks are shifting. We find ourselves still zooming and flooded with promotional emails talking to us about “these uncertain times.” While we hope to move out of the current situation quickly, things aren’t going to snap back to the way they were pre-pandemic. Instead of focusing on the traditional means of communicating and activating your audience, we wanted to take a fast look at some less traditional means of engaging with your customers. Any of the following can be tied in with your traditional marketing mix to enhance a campaign. We have found that some of the most engaging marketing campaigns during the pandemic have incorporated less traditional means for reaching your audience.
Quizzes are all over our social media feeds. If set up in the right way, they are hugely successful because human psychology has shown that people love feeling validated and correct. Late last year, we utilized a quiz in order to promote our consent management platform and to educate new prospects. In Odyssey, Omeda’s marketing automation platform, we ran personalizations and email campaigns with the embedded quiz. We were able to assess interest in the platform through the form post-quiz. Using the integration with CredSpark, we fed all of the information back into our database so that we could create automated campaigns for prospects who showed interest in the product.