Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was named a 2022 SIIA CODiE Awards finalist in the Best CDP category. CODiE finalists represent the best products, technologies and services in software, information and business technology.
First, two aspects of magazine publishing that will take it (further) into areas not traditionally occupied by the industry.
Omeda’s CDP has been nominated four times previously and won the Best CDP category in the 2021 CODiE Awards. The Omeda CDP empowers audience developers to create sophisticated cohorts based on both attributes and behaviors, while seamlessly engaging these audiences with unique content and offers. While other CDPs are designed to provide a simple point solution strategy, Omeda’s CDP is part of an overarching audience orchestration strategy.
Omeda’s CDP powers advanced web behavioral tracking segmentation and activation for over 60 companies across over 800 websites. As one of the only CDPs built on a fully-managed audience database complete with native email, marketing automation and subscription fulfillment functionality, Omeda provides the industry leading, end-to-end audience management solution. Through combining a CDP and marketing automation platform, marketers can effortlessly target in real-time based off of demographics, web behaviors, email behaviors and product subscriptions.
The SIIA CODiE Awards, the long-running, premier awards program for the software and information industries are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media and digital content industries. Omeda was picked as one of 137 finalists across 43 business categories in a talent-packed field of nominees.
The SIIA CODiE Award are the industry’s only peer-recognized awards program. Finalists are determined by industry experts. The 2022 CODiE Awards winners will be announced during the virtual winner announcement celebrations on June 8 and June 9, 2022. Details about each finalist are listed at https://siia.net/codie/codie-finalists/.
About the SIIA CODiE™ Awards The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
About Software and Information Industry Association (SIIA) SIIA is the only professional organization connecting more than 450 data, financial information, education technology, specialized content and publishing companies. SIIA’s diverse members provide the critical data, content and information that drives the global economy, informs financial networks, connects learners and educators, and drives innovation. Learn more at siia.net.