How to Utilize an Email Footer to Improve the Customer Experience
Have you ever been enjoying a nice, meeting-free Friday afternoon when an email lands in your inbox, filled with customer angst about trying to unsubscribe or change an address? You think: Who could I pass this off to? It’s just email! How did they get MY email?? Maybe you’ve been on the other side of this, too – you’ve tried to unsubscribe but keep getting emails until you finally take the time to figure it out.
None of us like to be in either of these situations. We want our customers to be happy, we want our Fridays to be peaceful, and we don’t want to search for unsubscribe buttons when we are on the receiving end of an email promotion. In this post, we’ll offer ideas on how to use an email footer to minimize friction, avoid customers hitting the ‘this is spam’ button and work to improve the overall customer experience.