Don’t Get Burned – Apple’s “Hide My Email” Feature & Impact on Email Deliverability
Curious about Apple’s new Hide My Email feature? Designed to keep Apple Mail inboxes free of spam, Hide My Email is a service that lets users keep their personal email address private whether creating a new account with an app, signing up for a newsletter online, or sending an email. It is also referred to as Mail Privacy Protection from iOS 14.
Part of the latest email security feature for iOS 15 and iCloud Plus paid subscribers, HME gives users the ability to generate unlimited “burner,” unique email addresses that automatically forward to a personal inbox. This allows users to keep their personal email address private. Plus, users can delete it at any time or change the forwarding address.
Users can create a burner address using the Hide My Email feature to get free stuff or for other bogus reasons. That said, this feature was created to protect users’ privacy. As a result, let’s adjust, reassess, and respect it for what it is.